{"product_id":"loma","title":"Loma","description":"Introducing the all-new Loma helmet—designed for riders whose adventures aren't defined by the surfaces beneath them. Whether cruising down a gravel path or crushing it up a smooth climb, Loma seamlessly integrates top-tier innovation and performance found in premium S-Works helmets combined with a sleek aesthetic for the ultimate all-road gear addition.\n\nCrafted to deliver comfort, timeless style, and confidence, the Loma helmet shares many of the same comfort and ventilation features as premium S-Works helmets and the Mips Essential Core system. It's the perfect helmet for road and gravel riders looking to blend high performance features with comfort and functionality.\n\nThe Loma features intentionally designed eyewear storage that keeps your glasses safely stowed when you need to get them out of the way during long climbs or moments of rest. When it comes to ventilation, the helmet incorporates key learnings and innovations from premium S-Works helmets, featuring 4D brow cooling technology as well as engineered internal channels to ensure your head stays cool when the ride heats up.\n\nThe Loma helmet features the Mips Essential Core system—a low-friction layer that allows a sliding motion of 10 to 15mm in all directions. Studies indicate that this helps reduce some of the rotational forces transmitted to the brain during angled impacts.\n\n\u003cdiv data-section-type=\"hero-banner\" data-theme=\"white\" data-align-h=\"left\" data-align-v=\"center\" data-text-align=\"left\" data-content-max-width=\"250\"\u003e\r\n\u003ch3\u003eLoma\u003c\/h3\u003e\r\n\u003cimg src=\"https:\/\/assets.specialized.com\/i\/specialized\/ROAD_0916_2025_Loma-hero-2_desktop_16-25?fmt=auto\u0026amp;w=1200\u0026amp;q=80\" alt=\"Loma\" style=\"width:100%;height:auto;\"\u003e\r\n\u003c\/div\u003e\r\n\r\n\u003cdiv data-section-type=\"hero-banner\" data-theme=\"white\" data-align-h=\"left\" data-align-v=\"center\" data-text-align=\"left\" data-content-max-width=\"350\"\u003e\r\n\u003ch3\u003eAhead for Adventure\u003c\/h3\u003e\r\n\u003cp\u003eCrafted to deliver comfort, timeless style, and confidence, the Loma helmet shares many of the same comfort and ventilation features as our premium S-Works helmets, in addition to the Mips Essential Core system.\u003c\/p\u003e\r\n\u003cimg src=\"https:\/\/assets.specialized.com\/i\/specialized\/ROAD_0916_2025_Loma-hero-4_desktop_16-25?fmt=auto\u0026amp;w=1200\u0026amp;q=80\" alt=\"Ahead for Adventure\" style=\"width:100%;height:auto;\"\u003e\r\n\u003c\/div\u003e\r\n\r\n\u003cdiv data-section-type=\"deck-of-cards\" data-theme=\"white\" data-square-cards=\"false\" data-card-count=\"3\"\u003e\r\n\u003cdiv data-section-type=\"card\" data-theme=\"dark\" data-gradient=\"dark\"\u003e\r\n\u003ch3\u003eComfort\u003c\/h3\u003e\r\n\u003cp\u003eIncluding an adjustable fit system, personalized occipital base, and easy-to-use sunglass storage, the Loma seamlessly blends comfort and functionality.\u003c\/p\u003e\r\n\u003cimg src=\"https:\/\/assets.specialized.com\/i\/specialized\/1809_deckofcards_loma_3?fmt=auto\u0026amp;w=1200\u0026amp;q=80\" alt=\"Comfort\" style=\"width:100%;height:auto;\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv data-section-type=\"card\" data-theme=\"dark\" data-gradient=\"dark\"\u003e\r\n\u003ch3\u003eVentilation\u003c\/h3\u003e\r\n\u003cp\u003ehe Loma features our 4D Brow Cooling technology as well as engineered internal channels to ensure your head stays cool when the ride heats up.\u003c\/p\u003e\r\n\u003cimg src=\"https:\/\/assets.specialized.com\/i\/specialized\/1809_deckofcards_loma_4?fmt=auto\u0026amp;w=1200\u0026amp;q=80\" alt=\"Ventilation\" style=\"width:100%;height:auto;\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv data-section-type=\"card\" data-theme=\"dark\" data-gradient=\"dark\"\u003e\r\n\u003ch3\u003eMIPS Essential Core\u003c\/h3\u003e\r\n\u003cp\u003eThe Loma features the Mips Essential Core system — a low-friction layer that allows a sliding motion of 10 to 15mm in all directions.\u003c\/p\u003e\r\n\u003cimg src=\"https:\/\/assets.specialized.com\/i\/specialized\/1809_deckofcards_loma_1?fmt=auto\u0026amp;w=1200\u0026amp;q=80\" alt=\"MIPS Essential Core\" style=\"width:100%;height:auto;\"\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\u003ctable border=\"1\" cellpadding=\"5\" cellspacing=\"0\"\u003e\n\u003ctbody\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Specialized","offers":[{"title":"Black \/ S","offer_id":52210139037991,"sku":"60124-0402","price":140.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":52210139070759,"sku":"60124-0403","price":140.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":52210139103527,"sku":"60124-0404","price":140.0,"currency_code":"USD","in_stock":false},{"title":"Cast Blue Metallic \/ S","offer_id":52210139136295,"sku":"60124-0432","price":119.99,"currency_code":"USD","in_stock":false},{"title":"Cast Blue Metallic \/ M","offer_id":52210139169063,"sku":"60124-0433","price":119.99,"currency_code":"USD","in_stock":false},{"title":"Cast Blue Metallic \/ 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